01 Introduce brand and product name 介绍品牌及产品名称
Song Yuan Tang is a brand that sells different kinds of ingredient packs of Chinese desserts. The name Song-Yuan Tang was inspired by our main product - Tang Yuan ( Glutinous Rice Ball) Baking Kit. Tang Yuan is invented during Song Dynasty and the traditional name of this dessert is ' fú yuán zǐ '. Hence, the brand name has song yuan these two words. Our brand mission is to make products able to unite family members so the word ' tang' in Chinese means the place for people to gather.
宋元堂是一个销售各种材料包的中式甜点品牌。 宋元堂这个名字的灵感来自我们的主要产品- 汤圆材料包。汤圆是宋代发明的，这种甜点的传统名称是“浮元子”。这就是为什么品牌名称有宋元这两个词。我们的品牌使命是让产品能够让家人团圆。堂这个词在中文里的意思是人们聚集的地方。
In the branding process, I want to produce a visual that reminds people of the fun of these traditional festivals. Thus, the product name ' 浮元庆宵 ' (fú yuán qìng xiāo ), have the meaning of using Tang Yuan dessert to celebrate Lantern Festival.
Song Yuan Tang is a brand that sells different kinds of ingredient packs of Chinese desserts. The name Song-Yuan Tang was inspired by our main product - Tang Yuan ( Glutinous Rice Ball) Baking Kit. Tang Yuan is invented during Song Dynasty and the traditional name of this dessert is ' fú yuán zǐ '. Hence, the brand name has song yuan these two words. Our brand mission is to make products able to unite family members so the word ' tang' in Chinese means the place for people to gather.
宋元堂是一个销售各种材料包的中式甜点品牌。 宋元堂这个名字的灵感来自我们的主要产品- 汤圆材料包。汤圆是宋代发明的，这种甜点的传统名称是“浮元子”。这就是为什么品牌名称有宋元这两个词。我们的品牌使命是让产品能够让家人团圆。堂这个词在中文里的意思是人们聚集的地方。
In the branding process, I want to produce a visual that reminds people of the fun of these traditional festivals. Thus, the product name ' 浮元庆宵 ' (fú yuán qìng xiāo ), have the meaning of using Tang Yuan dessert to celebrate Lantern Festival.
在品牌推广过程中，我想制作一种视觉效果，让人们想起这些传统节日的乐趣。所以产品名称 “ 浮元庆宵 ”，就有了用汤圆这个甜品来庆祝元宵节的意思。
△ Structure of Tang Yuan Baking Kit 汤圆材料包结构
02 Visual Detail 视觉细节
The tang yuan baking kit is to provide an easy step for the young parent to make Tang Yuan with children. The idea of the packaging comes from the oldest storytelling way—the puppet show. The packaging can be reused as a stage for the family to experience telling the legend story of the lantern festival.
汤圆材料包提供了为年轻的父母和孩子一起体验制作汤圆的简单步骤。包装的想法来自最古老的讲故事方式—木偶戏。包装可重复使用为木偶戏的舞台，家人们能够通过包装来讲述元宵节的传奇故事。
The tang yuan baking kit is to provide an easy step for the young parent to make Tang Yuan with children. The idea of the packaging comes from the oldest storytelling way—the puppet show. The packaging can be reused as a stage for the family to experience telling the legend story of the lantern festival.
汤圆材料包提供了为年轻的父母和孩子一起体验制作汤圆的简单步骤。包装的想法来自最古老的讲故事方式—木偶戏。包装可重复使用为木偶戏的舞台，家人们能够通过包装来讲述元宵节的传奇故事。
There is a couple in the middle of the packaging, because the Lantern Festival is also one of the Valentine's Days in Chinese culture.
包装中间有一对情侣，因为元宵节也是中国文化中的情人节之一。
包装中间有一对情侣，因为元宵节也是中国文化中的情人节之一。
△Telling the Lantern Festival story through AR experience
